Viral graduated from NIFT, Gandhinagar, Gujarat, India in 1999 after an internship at the House of Dior, Avenue Montaigne, Paris for John Galliano’s Autumn-Winter Haute Couture Collection’ 98. Soon after the graduation she joined her hands with her husband Ashish, who is a qualified MBA from Australia, to give birth to Studio Virtues, Ahmedabad in Januray 2000.