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Fashion weeks have become a common phenomenon these days. According to you how do these help in promoting fashion?

With its rich history and culture and now almost two decades of liberalization tucked under its belt, India - The Incredible India - is home to a wide variety of fashion wear and artifacts, both ethnic and modern. Choices include vivacious garments, textiles, metal work, jewellery, furniture, brass, silver, copper, gold, silk and brocades, leather goods and an unending list of fashion articles and accessories.

In recent years, fashion weeks have provided a great international exposure to Indian arts, crafts, textiles and jewellery and have very appropriately become an integral part of the fashion industry. These weeks not only provide platform to the young budding professionals to showcase their intricate embellishments and impeccable finish but also play a vital role in the expansion of the industry and roping in new designers to introduce fresh products in the retail market. The silhouettes and drapes on the ramp have a large utilization of geometrical patterns, embroidery surface texture and great colours which give designers an exposure to the international market.

These fashion weeks have been well received and are being internationally acclaimed. They have become an effective vehicle to highlight India’s rich culture, age old traditions and crafts that not only get new dimensions but also attract and allow interface with international designers and brands that not only appreciate the work but also give a good business to these budding designers.

These weeks also help in establishing connections between the industry and designers. They provide a venue for direct buyer seller meet, both domestic & international. With the participation of Film Stars in such events gain added glamour and greater attention from people and the media.

Other factors have also contributed to the popularity of the fashion weeks, such as technological development, festive seasons in our country, diverse culture, and climatic conditions etc., which give the designers a bigger prospective market and allow them to do more experiments. Not only this, the increase in average income of an Indian has also increased the demand for branded and designer products in the market. Today, the market has a huge number of International and National brands catering to the Indian customers.

In India fashion weeks were started with the establishment of the Fashion Design Council of India (FDCI) in 1998. In 2000 for the first time Lakme India Fashion Week was organized and after that in 2006 Wills Lifestyle India Fashion Week was held under ITC promotion. This year FDCI has come up with a new fashion week named as HDIL Couture India Week. Now various other fashion weeks are also being organized at regional level.

These weeks have become most awaited events for the students as they enable them to understand the latest trends, techniques, future of the fashion and apparel industry and these projects also help them to explore the continually evolving trends. In fact, they are designed to tap the talent and potential of the budding professionals to the maximum extent. The culmination is reached with the organization of annual fashion shows that help final year students to present their collection based on extensive research work on ramp through models of national fame.

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