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Opinion Poll under discussion: With today?s youth becoming brand conscious, do you follow the rat race and spend most of your savings by showing your loyalty towards a brand?

Many international brands have entered the markets and are influencing a huge chunk of society. The craze for branded clothes, shoes, accessories seems to be at its peak. Youth are the true followers of this trend. We may call it peer pressure, a way to impress people around or just to create a mark and identity in their social circle. But the future for these brands surely looks colorful!
04 April 2008, 10:36 AM

Brand mania
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